Biscayne

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Story About

Biscayne Holding

“Biscayne Holding” unveils a deeply personal journey that transcends business, revealing the essence of true friendship and family bonds. Two friends, once inseparable, became united when they moved together to the USA. During their time abroad, they navigated the intricacies of life, laying the foundation for a partnership built on genuine camaraderie. Their entrepreneurial journey kickstarted when they returned to Dubai in 2021.

Story About

Biscayne Holding

“Biscayne Holding” unfolds a deeply personal journey that transcends business, revealing the essence of true friendship and family bonds. The founders and partners Mehyeddine and Hani, once two friends, became inseparable when they moved together to the USA. During their time together, they navigated the intricacies of life, laying the foundation for a partnership built on genuine camaraderie. Their entrepreneurial journey kickstarted when they came back to Dubai in 2021.

The turning point was the discovery of a unique concept of confectionary treats trending globally: “Strawberries topped with warm melted chocolate”. Inspired, the two partners embarked on the journey of creating “Shi Yummy” in Dubai. The name itself, a blend of Arabic and English, symbolizes the delightful fusion of “Shi Lazeez” and “Something Yummy”, reflecting the multicultural essence of their lives in Dubai.
This partnership is not just about business; it’s a testament to the strength of their friendship and the integration of their families into their shared journey. “Shi Yummy” is more than a brand; it’s a celebration of their bond, the melding of cultures, and the joy of creating something extraordinary together.

Our

Products

fruits

Fruits with melted chocolate

5/5
popcorn

Popcorn

4.5/5

Our

Mission

Our mission at “Biscayne Holding” is to transcend culinary boundaries, creating a diverse portfolio of brands under our umbrella, starting with the inception of “Shi Yummy.” We aim to establish a significant presence in Dubai, expand to Abu Dhabi and the entire UAE through food stands, kiosks, and B2B retail partnerships. Our commitment to accessibility extends to online platforms with future plans for franchising in the entire GCC region.

Hygienic process

Fresh Fruit

Our

Long-term Vision

Our long-term vision is to become the foremost food & beverage company in the UAE, then the GCC, and eventually the world. Both founders, driven by passion, are committed to building numerous brands under the “Biscayne” umbrella. “Shi Yummy” marks the starting point, emphasizing our belief in starting small to grow bigger. Future ventures may include a coffee brand, a coffee shop, honey products, restaurants, bakeries, and various ventures within the food and beverage industry. The limitless variety of “Biscayne” is a result of the founders’ global travels and their mission to bring new businesses to Dubai, a multicultural city. Every new brand will originate in Dubai, following a strategic approach of developing one brand at a time under the “Biscayne” umbrella, ensuring a continuous journey of growth and expansion.

Open Everyday

Made with love

Excellent Review

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Our Values

At "Shi Yummy," our commitment to excellence shines through in our special products. We take pride in using pure Belgian chocolate and hand-picking fresh, sweet strawberries for our signature creations. Our values are rooted in crafting unique culinary experiences and pushing boundaries with innovative combinations.

Our

Products

Our flagship product, the strawberries topped with melted chocolate, stands out at “Shi Yummy.” Complemented by similar offerings using other fruits and sweets combinations. The second key pillar of Shi Yummy products is popcorn. Using the latest technologies of air-popping, our popcorn comes in many savoury and sweet flavors. Along with strawberry topped with melted chocolate and flavored popcorn, the Shi Yummy product portfolio will grow to include various ranges of beverages like mixed juices, smoothies, shakes, and mocktails. Also, our brand will have a special focus on candies and cookies that will be introduced later this year.

In all our product ranges, we promise a premium experience, using only high-end and quality products. Beyond classics, we continue to innovate with exciting combinations, inviting our customers to explore new dimensions of indulgence.